Tagged with: knotice
lunchpail.knotice.com
The site walks developers through the secure authentication and authorization process. It also provides sample code to help customers and partners hit the ground running. There are articles on basic message requests and response showing you how to get the expected response types. Also included is an API Reference for both the SOAP and REST interfaces. Every method is documented with sample reques...
lunchpail.knotice.com
Executives from Walgreens, Travelocity/Sabre Holdings, and others will be there to share their experiences with mobile commerce and provide tips for making the most of the mobile channel. (For more on how to make the most of the mobile channel, check out these useful posts ) Frequent Lunch Pail contributor, and Knotice's Director of Strategic Services, Bryce Marshall will be attending the 2010 DM...
lunchpail.knotice.com
One Knotice customer, Canon, has recently been in the news for its innovative in-store mobile program featuring 2D bar codes. Canon's mobile solution uses the Microsoft Tag and optimized mobile web sites to connect the consumer's online and offline shopping experience. (If you're curious about the specifics behind the program, check out this three-part series authored by Lunch Pail contributors t...
lunchpail.knotice.com
Similar to the days of the early Internet, people today are using mobile experiences to gather information... product details, prices, directions, and other factual details. So when crafting sites designed to be viewed through a Smartphone or other mobile device, it helps to go back to our roots. Brand: My approach to mobile site design begins with the brand. The brand image needs to be first and...
lunchpail.knotice.com
There have been some famously failed attempts. You may remember the :CueCat, a cat-shaped barcode scanner that plugged into your PC (I guess playing off the idea if you had a mouse you could have a cat, too.) The idea was ahead of its time, not because of the technology per se, but because the technology still tied us to our computers. The real and virtual worlds were tied together sufficiently -...
lunchpail.knotice.com
The Lunch Pail will keep you connected. Lesley will be blogging live from the Summit, providing insight and analysis of some specific sessions and keynote presentations. Stay tuned for her updates. It has been predicted that by 2012, one out of two mobile subscribers nationwide will have smartphones, so it is no surprise that mobile will be a hot topic at the Summit this year. Several sessions ar...
lunchpail.knotice.com
Press coverage ranged from an array of contributed pieces by Knotice's experts to success stories and expert insight on a wide variety of direct digital marketing topics. Internet Retailer 's Zak Stambor wrote an excellent piece on Knotice's latest software release. Zak spoke with Knotice CEO Brian Deagan about Concentri's latest features. Adotas 's Gavin Dunaway also provided great coverage of t...
lunchpail.knotice.com
"It's an immediate, powerful, trusted communication for push and now pull marketing, if a brand can use it the right way," Lawson said of mobile technology. "When you combine that with the amazing computing power and just plain cool implementations of mobile device-native technology, I'm in." He comes to Knotice's West Coast office with over a decade of experience working with top global brands t...
lunchpail.knotice.com
It is important right now, with the rapid development and deployment of myriad mobile marketing strategies, to keep in mind that consumers are still very much multi-channel. That is, they routinely interact with the primary direct digital marketing channels on an equal basis. As a result, direct digital marketing software upgrades must drive improvements in every channel, because the consumer wil...
lunchpail.knotice.com
Given that general perspective from many trade publications and marketers of all levels, it makes sense to take a moment here - on a blog dedicated to explaining, defining, and refining direct digital marketing - to showcase the type of features a truly cross-channel focused direct digital marketing platform adds when the software is upgraded. The hallmark of a true direct digital marketing platf...
1 year ago
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