Tagged with: direct digital marketing
lunchpail.knotice.com
Here are a few of my favorites: Reporting on Device Details in Email: In today's mobile environment, it's important to know how people are viewing the emails you send. Concentri gives you a breakdown of the specific types of devices your email recipients are using to view your content - iPhone, Android, BlackBerry, etc. This information about your audience can provide valuable data as you further...
lunchpail.knotice.com
Direct Marketing as a Strategy The holistic view of marketing channels was a core theme of one of the more interesting sessions, titled "Direct Marketing as a Strategy (Not a Tactic)". The speakers and examples focused on some channel-specific iterations of direct marketing, both offline and online. And again and again, they reinforced the foundational message of the session, that direct marketin...
lunchpail.knotice.com
Executives from Walgreens, Travelocity/Sabre Holdings, and others will be there to share their experiences with mobile commerce and provide tips for making the most of the mobile channel. (For more on how to make the most of the mobile channel, check out these useful posts ) Frequent Lunch Pail contributor, and Knotice's Director of Strategic Services, Bryce Marshall will be attending the 2010 DM...
lunchpail.knotice.com
Press coverage ranged from an array of contributed pieces by Knotice's experts to success stories and expert insight on a wide variety of direct digital marketing topics. Internet Retailer 's Zak Stambor wrote an excellent piece on Knotice's latest software release. Zak spoke with Knotice CEO Brian Deagan about Concentri's latest features. Adotas 's Gavin Dunaway also provided great coverage of t...
lunchpail.knotice.com
One quick and effective way to communicate updates on the status of your business during an emergency is to implement these direct digital marketing strategies. SMS messaging , for example, is an easy way to notify employees about events affecting your business. A quick text message to your team asking them to delay coming to work for an hour while the power is repaired is both payroll and employ...
lunchpail.knotice.com
Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers through relevant communications, to help grow your business and cement more profitable relationships....
lunchpail.knotice.com
Think about the products offered by MSOs - cable television, Internet access and phone. MSOs segment and target their offers to their customers based on service level they currently have, and what they might also need based on serviceability attributes. But MSOs have access to additional web analytics and email analytics data that, when combined with service level attributes, make it possible to...
lunchpail.knotice.com
It is important right now, with the rapid development and deployment of myriad mobile marketing strategies, to keep in mind that consumers are still very much multi-channel. That is, they routinely interact with the primary direct digital marketing channels on an equal basis. As a result, direct digital marketing software upgrades must drive improvements in every channel, because the consumer wil...
lunchpail.knotice.com
Given that general perspective from many trade publications and marketers of all levels, it makes sense to take a moment here - on a blog dedicated to explaining, defining, and refining direct digital marketing - to showcase the type of features a truly cross-channel focused direct digital marketing platform adds when the software is upgraded. The hallmark of a true direct digital marketing platf...
lunchpail.knotice.com
Enhancements in the latest software release enabled me to see how many recipients of Knotice's marketing emails open them on a mobile device. I can even see which mobile device and mobile operating system is in play (does everyone have an iPhone?). Even cooler, the same analysis is applied to Web content. For Knotice, that means I can see how many folks try to access our handy screencasts via the...
1 year ago
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